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Examining the formation of website attitudes toward multi-channel retailers through service branding and website capabilities
- Carlson, Jamie, O'Cass, Aron
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment
- O'Cass, Aron, Carlson, Jamie
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